INFLUENCER MARKETING
The challenges and power in the influencer marketing and creator ecosystem, addressing trends, guiding brand interests, and how we can create meaningful relationships that make an impact with target audiences.
STRATEGY
The evolution of influencer marketing and why it's important to your marketing mix, and how to define objectives, identify relevant and quality influencers, and set key performance indicators.
TRANSPARENCY & LONGEVITY
Why you need to consider both short and long term objectives and how to solve transparency issues in your organisation.
MEASUREMENT
How to measure influencer marketing effectively and optimise activity.
TOPICS OF DISCUSSION
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We share insider tips about influencer marketing, social media, and content creation from experts in the industry.
theinfluencerseries
Influencer marketing is still a relatively new space, prices and ways of working vary dramatically across the industry leaving both influencers and brands unhappy and feeling underwhelmed.
We are going to solve this problem!
We created the influencer series to make sense of this new space and upskill both brands and influencers on how to effectively collaborate so everyone is happy.