MASTERCARD
AWARENESS
Mastercard wanted to raise awareness of their association at Disneyland Paris and Mickey Mouse's 90th Birthday. Rather than only delivering on views or likes of the content, we developed a strategic plan and creative idea to create global digital experiences with quality influencers from each key market - Italy, Spain, France and the UK - so audiences at home could actively engage in the experience, connecting the digital and physical world.
The results:
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Over 1.5M reach with 12% engagement rate and 137K added value video views
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Over 760K views and 35K engagements in 2 days, this includes replies, emojis, sticker taps to @mastercardeurope #pricelessmickey90 #mastercard on Instagram Stories
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75% view rate and £0.03 CPV
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FIN
Fin, an AI personal assistant, wanted to humanise their product. We developed a 360 approach to social and activated content around trending topics and keywords targeting an entrepreneurial audience. We selected key channels and influencers across LinkedIn Groups, Twitter, Blogs, and delivered a frequency of 2-3 message per influencer audience. As added value, we had influencers interview the CEO and Head of Data Science at Fin as we found their audiences are interested in this type of content.
The results:
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#MillennialTalk was trending for over 4 hours on Twitter
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Over 50 million impressions
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10% Total Engagement Rate
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Delivered $48 CPA (versus benchmark $250)
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Over 200 contributors to the Twitter Chat #MillenialTalk
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Over 2,000 registered sign ups to the service
CARE2ROCK
DRIVE TRAFFIC
Care2Rock is a one-of-a-kind platform and relatively new to market - the barrier to entry is low however consumers are not custom to learning music online. How do we make Care2Rock feel accessible and convenient to parents?
In order to make the platform feel more accessible, we partnered with parent influencers. As the concept needed more than a simple Instagram post to explain the benefits, we delivered a high frequency of message by utilising multiple platforms (Instagram, YouTube, Twitter, Pinterest) to ensure the message was well received. We created a story to roll-out the benefits of Care2Rock and how convenient and easy it is to take a lesson online.
The results:
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A highly engaged audience with a low CPE of £0.52 and high engagement rate 5.12% (versus benchmark 1-2%)
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The sentiment of the comments was positive
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We drove both brand awareness and traffic to site with 2.2K visitors
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We delivered 9.7K earned media through added value promotions
FLOCK
ENGAGEMENT
Flock, a women's networking and events company, asked us to raise awareness and consideration of their fabulous events. We used CRM data to identify the type of content this audience is the most interested in, and chose relevant influencers for each event in various categories: healthy living, mental health and beauty.
The results:
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15% Total Engagement Rate
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5% uplift in recall of Flock events
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Positive uplift in customer reviews / surveys