This piece was originally published on leading influencer publication, Talking Influence. Over the last month, the media-storm around BBC One Panorama ‘Million Pound Selfie’, and the infamous Fyre Festival on Netflix has caused yet another backlash about the lack of transparency and authenticity in the influencer marketing industry. Celebrity endorsements are not new news though. Whether we like it or not, celebrities have been promoting brands for hundreds of years, 250 to b

Influencer marketing is only as impactful as you make it. Without a creative idea and strategic framework in place it just doesn’t work, you might as well throw your money down the toilet. Here are a few ways you could think differently about your influencer approach, A Long-Term Instagram Stories Ambassador Working with an influencer who will consistently drop in product swipe-up features when relevant to their content could both increase awareness and ROI for your business.