INKWAVEFeb 18, 20196 min readWhy We Need to Think People Over Platform to Move Past So-Called Authenticity Issues This piece was originally published on leading influencer publication, Talking Influence. Over the last month, the media-storm around BBC...
INKWAVEJan 29, 20193 min readHow To Be More Strategic With Your Influencer Marketing Approach To Deliver Impactful ResultsInfluencer marketing is only as impactful as you make it. Without a creative idea and strategic framework in place it just doesn’t work,...
