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How Facebook's Algorithm Change Will Impact Your Page


The recent Facebook algorithm change is going to improve interactions with friends and family by enabling more meaningful conversations.

However, as space in the News Feed is limited, family and friends content will be prioritised and there will be less public content, including videos and other posts from publishers or businesses. Pages may see a decline in their organic reach, referral traffic, and total video watch time. This decline may be gradual as the algorithm learns what the types of posts promote meaningful interactions for people on Facebook. Impact will vary - Pages making posts that people generally don’t react to or comment on could see the biggest decreases. Pages who post authentic content that spark conversations between friends will see less of an effect. There will be no changes to the ad ranking system, so if you're promoting your content on Facebook, depending on budget, you're post will still be seen by the majority of your target audience. The official statement from Facebook is here. Impact to Facebook Users:

  • The News Feed should start to feel more personal with engaging and meaningful content becoming more prominent over content consumed more passively.

  • There may be less clutter due to fewer publishers, making for a better user experience.

Impact to Pages:

  • Organic Pages will see a gradual decline in reach, which may negatively affect referral traffic to their websites.

  • Organic Pages with less reputable sources that rely on click-bait headlines to drive engagement will see the biggest decline in reach.

  • Organic Pages with truly high-quality content and engaged audiences should monitor how they're impacted as they may see less of a decline.

What you can do to have more meaningful conversations on your Page:

  • Spread the love - Engage with friends and family with more discussion in the comments section

  • Conversations on Facebook are highly valued - post high quality and engaging content that is personable and gets people talking, and ask questions to spark comments.

  • Post at the right time - do you know when you're audience is the most active? Review your content analytics and understand best time to post for best engagement for you.

If you're interested in becoming a content creator with Inkwave, an influencer marketing agency, please register here. We hope we've provided you with valuable insight about recent industry changes and news. We love hearing from you, so if you have any feedback or would like to us to investigate a specific topic please feel free to contact us.


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